Magazines make a good starting point for beginners of article marketing. The information from these magazines can answer some questions, such as which magazines you can help contribute to, whether or not you are unique enough to grab readers’ attention and whether your article can be successful.
Create a logo for your business. It is a common misconception that easily recognized logos are the exclusive domain of large companies. A good logo puts an easily recognizable symbol to a company or website. It helps readers remember a site better. Readers are the people you need to see as customers, so give them a logo they can become familiar with.
Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won’t attract readers and people will avoid anything with your name on it in favor of others.
Consider running your articles in a blog format and not pitching a product in every article. People will read quality articles, but they will tire of constant marketing. If you place your call to action, in every fourth or fifth article, it can drive more conversions than if you are beating the marketing drum in every post.
Adding in links to your other articles that are helpful and related can be a huge benefit for your article marketing. The benefit behind adding in link backs is that it will help you in the search rankings and it will get readers to more and more of your articles.
Check and recheck your article for errors. You do not want to have errors of any kind in your article, whether they are due to spelling, grammar, or formatting. If you allow these errors to slip through when you submit, you will lose a lot of credibility with your readers, who will go elsewhere for accuracy.
Let people sign up to read your articles. Having a subscription service is a great way to keep your readers informed when you put out a new article. Allow them to sign up to get an email alert each time you publish new material and you know they will return with each email.
When writing an article, make sure you are aware of the word count required. A well-written article may not be accepted because there are not enough words. If there is no way for you to know how many words you have written, there are always word counters online.
If you are writing to get your articles into syndication, then you don’t need to pay as much attention to keeping your keywords front and center in an article. Create your content for the reader. In syndication, your rankings will come from the link backs, so you can mostly disregard including your keywords over and over.
Your article must have a title that is catchy. Your goal should be having your articles engage readers, and the fastest way is to have a heading which is intersting to viewers. Use strong keywords and give an accurate description of what people will find in your article.
When setting up your article marketing goals, make sure that they are realistic. If you plan to write 70 articles and only have 12 hours to do so, that is a pretty unrealistic goal. It is also a bit unrealistic to think that you can easily get hundreds of visitors everyday when you start. Not achieving things like this can be disappointing to you personally. Make sure that you write down goals that you know you can achieve.
Ensure that the title on your article convinces people to come and read it. It should use words that get your visitors’ thought processes going. Readers are more likely to click on an article with an interesting headline, and then read the article.
Originality is king when it comes to article marketing. Make your content as unique as possible in order to really get your information out there. If you are outsourcing, make sure to check the articles you receive against a program like copyscape to confirm that it hasn’t been pulled from the internet.
Maximize your exposure with article directories. Posting articles on your own blog or site is great, but take note of how much traffic you get. It takes a lot of exposure to build up good traffic, and the fastest way to do that is placing good articles, with your site links in the author box, on the major article directory sites.
Don’t give your readers all of the information in your articles. Why tell them everything? Because your goal with the articles is to lead them back to your site to find out about the products you offer. If you give them all the information in your article, they will have no more unmet needs that make them visit your site.
Focus on the long-term rewards of your affiliate marketing plan, rather than the generation of big short-term profits. A sales effort requires the building of a pipeline of prospects and a lot of other groundwork over time, before the tree starts yielding any fruit. Have faith that your efforts will pay off, and keep a longer term view of success.
Article directories are great places to submit your articles. Article directories often rank well with search engines too. Your articles have a good chance of getting picked up, which will get you free publicity.
Article marketing can be used to introduce your company to your potential customers. By including quotes from your company’s owners and managers in the article that speak of your company’s philosophy and corporate identity, people in your target audience will be able to begin to form a personal relationship with your company. This can be an excellent way to gain new customers.
Suitability is the name of the game. It is necessary to follow their guidelines strictly. Use your creativity to give them what they want. The closer your abilities match the interests of the magazine’s readership, the more likely an editor is to send you an acceptance letter. That is how you make your way to getting your article published.